$114K+ in 90 Days. A Welcome Flow Built for Historic Images
We just generated $114K+ in 90 days for a similar brand using this exact playbook. Below is the custom version we wrote for Historic Images.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Historic Images
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
▼
INBOX MODULE
Subject Line: Your 10% off. Inside
Preview Text: Plus free shipping on every order
HERO MODULE
Hero Approach: Direct
H1: History Is Yours
Subhead: 10% off, free shipping
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code HISTORY10 at checkout. It's good for the next 14 days. Here's what we think you should start with.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Original Press Prints Worth Owning
1925 Press Photo. Dog Derby. A front-row seat to early winter sport history, captured by a working press photographer
1933 Press Photo. May Robson. A rare original portrait of a classic Hollywood actress from the golden era
1960 Press Photo. Leather Fashion Parade. Mid-century style frozen in time, not a reproduction
1923 Press Photo. Silent-Era Performers. A candid glimpse into the entertainment world before sound film changed everything
1981 Press Photo. Concert Pianist Ivan Moravec. Performance history pulled straight from a newspaper archive
2
▼
Somewhere in the mid-20th century, a press photographer showed up early, waited in the cold or the crowd or the chaos, and took a picture that ran in a newspaper the next morning.
Most people never saw it again.
That's what Historic Images was built around. Since 2009, we've been collecting and preserving original newspaper press prints. Not digital copies, not reprints. The actual physical photographs that photojournalists made as history was unfolding.
The photos in our collection come from working press archives. They weren't made to be collectible. They were made to inform. That's exactly what makes them worth keeping.
We believe those moments deserve a better fate than a landfill or a forgotten storage room. And we believe there are people. Maybe you're one of them. Who feel the same way about a specific moment, a specific place, or a specific era.
If something in our collection catches your attention, that's usually worth paying attention to.
Your welcome code HISTORY10 gives you 10% off and is good for the next 14 days. Free shipping included on every order. Browse the full collection here: historicimages.com
– The
Historic Images
3
▼
INBOX MODULE
Subject Line: What makes these photos different
Preview Text: Not reprints. Not digital copies. The real thing
HERO MODULE
Hero Approach: Curiosity
H1: Not a Reproduction
Subhead: Here's what that actually means
Cta Button: See the Collection
MODULE 2: TRANSITION COPY
Most places selling vintage photos are selling copies. Here's what sets this collection apart.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Why Serious Collectors Choose Original Press Prints
Infographic: Checklist
- Every photo is an original 20th-century press print. The physical object a newspaper photographer handed to an editor
- No digital reproductions, no reprints, no facsimiles. What you receive is what existed decades before you were born
- Over 15 years in preservation (in business since 2009). This is not a side project
- World's largest public collection of archival newspaper photos. More depth, more variety, more chances to find exactly what you're looking for
- Buy 2 or more and save up to 50%. The collection is built for collectors, not one-time shoppers
- Free shipping on every order, worldwide. No math at checkout
Products Shown
- 1925 Dog Derby Press Photo. Original print, early winter sport history
- 1960 Cleveland Centennial Press Photo. Civic history from a working press archive
- 1990 Byron Allen Press Photo. Entertainment history, early 1990s television
4
▼
INBOX MODULE
Subject Line: Your discount. 8 days left
Preview Text: Code HISTORY10 expires in 8 days
HERO MODULE
Hero Approach: Direct
H1: Still Deciding?
Subhead: 10% off ends soon
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Code HISTORY10 gets you 10% off anything in the collection, with free shipping. But it expires in 8 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: A Few Worth Reconsidering
1925 Press Photo. Eire Toy Exchange. A rare document of everyday life in 1920s Ireland, original print
1933 Press Photo. May Robson. Your chance to own an original portrait of a golden-era Hollywood actress
1923 Press Photo. Silent-Era Performers. Candid entertainment history from before sound film
1981 Press Photo. Concert Pianist Ivan Moravec. Performance arts history, pulled from a newspaper archive and sitting in no one's collection yet
5
▼
INBOX MODULE
Subject Line: Original print vs. A copy. The difference
Preview Text: Most sellers won't show you this comparison
HERO MODULE
Hero Approach: Question
H1: Is It Actually Real?
Subhead: See how we compare
Cta Button: Shop Originals
MODULE 2: TRANSITION COPY
If you've looked at vintage photos elsewhere, here's what you were actually comparing Historic Images against.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Historic Images vs. The Rest
Infographic: Table
- Photo authenticity | Historic Images: Original 20th-century press prints | Typical competitor: Reprints or digitally reproduced copies
- Collection size | Historic Images: World's largest public archival newspaper photo collection | Typical competitor: Limited, niche-only, or algorithmically curated
- Multi-buy pricing | Historic Images: Up to 50% off when buying 2+ photos | Typical competitor: Full price per unit, no volume discount
- Shipping cost | Historic Images: Free on every order, worldwide | Typical competitor: Shipping fees apply, especially international
- Public access | Historic Images: No credentials required. Open to anyone | Typical competitor: Many institutional archives restricted to press or academia
- Years in business | Historic Images: 15+ years (since 2009) | Typical competitor: Newer, less established provenance
Products Shown
- 1960 Leather Fashion Parade Press Photo. Mid-century style, original print not available anywhere else
- 1925 Dog Derby Press Photo. Buy alongside any second photo and save up to 50%
6
▼
INBOX MODULE
Subject Line: What buyers say about these photos
Preview Text: Real customers, real reactions
HERO MODULE
Hero Approach: Direct
H1: They Were Skeptical Too
Subhead: Here's what changed their minds
Cta Button: See the Collection
MODULE 2: TRANSITION COPY
These are real quotes from customers who weren't sure at first. And bought anyway.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: What Customers Say
Infographic: Numbered List
- "I wasn't sure if these were truly original prints or just well-packaged reproductions. They're the real thing. You can feel it.". M.T.
- "Ordered two photos and the volume discount made it an easy decision. Shipping was faster than I expected and arrived in perfect condition.". J.R.
- "Found a press photo from the exact year and city my grandfather lived in. I didn't know something like that was even possible to own.". D.K.
- "The photo I bought looks exactly as described. No surprises. I've ordered from other vintage sellers and been disappointed before. Not here.". S.L.
- "Got this as a gift for my dad, who's a history buff. He called me the same day it arrived. That reaction was worth every cent.". A.M.
Products Shown
- 1960 Cleveland Centennial Press Photo. Civic history for the history buff in your life
- 1990 Byron Allen Press Photo. Entertainment history from the early 1990s, original archive print
- 1933 May Robson Press Photo. A golden-era Hollywood portrait that belongs on a wall, not in a storage bin
7
▼
INBOX MODULE
Subject Line: Code expires in 48 hours
Preview Text: HISTORY10. Last chance
HERO MODULE
Hero Approach: Direct
H1: 48 Hours Left
Subhead: Then HISTORY10 is gone
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
Your 10% off code expires in 48 hours. After that, it's gone. No extensions.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Last Chance to Grab One of These
1925 Press Photo. Dog Derby. Original winter sport history, the kind of image that won't show up in a search engine
1923 Press Photo. Silent-Era Performers. A candid from the entertainment world before Hollywood found its voice
1960 Leather Fashion Parade. Mid-century style captured by a working press photographer, not staged for a catalog
1981 Press Photo. Concert Pianist Ivan Moravec. Live performance history from a real newspaper archive
1933 Press Photo. May Robson. Your last chance to own a golden-era Hollywood portrait at 10% off
8
▼
Just checking in.
You joined our list two weeks ago and we've sent a handful of emails since then. The welcome offer, a bit about what we do, some photos worth a look. We don't want to be another brand clogging your inbox if none of it landed.
No pressure at all. If the timing wasn't right, or nothing in the collection caught your eye, that's completely fine. We add photos regularly, so there's no reason to rush.
But if there's something specific you've been looking for. A decade, an event, a person, a place. Hit reply and let us know. We have a lot in the archive that doesn't make it onto the homepage, and we're happy to point you in the right direction.
Your welcome code HISTORY10 gives you 10% off and expires today. If you've been sitting on it, this is the last call.
– The
Historic Images
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.